How Advertising Violations Lead to Board Discipline for Chiropractors

 Posted on December 26, 2025 in Chiropractor/ Physical Therapist License Defense

The Illinois Board of Chiropractic Examiners reviews advertising and investigates complaints. Missteps can lead to board discipline when marketing does not meet professional standards.

These cases often start with a single website claim, social media post, or online ad. If you are concerned about facing consequences because of your marketing efforts, contact The Law Offices of Joseph J. Bogdan, Inc.. Our Chicago, IL chiropractor defense lawyer can help. You have the right to challenge any allegations of wrongdoing that threaten your professional license.

What Advertising Laws Apply to Chiropractors in Illinois?

Chiropractors in Illinois are regulated under the Illinois Medical Practice Act of 1987. This law allows the Illinois Department of Financial and Professional Regulation to license chiropractors. It also gives the Department the authority to enforce professional rules.

The Act allows discipline for unprofessional conduct. This includes false, deceptive, or misleading advertising. The Illinois Administrative Code also explains how chiropractors can describe their services, credentials, and results.

In simple terms, advertising is expected to be clear and accurate. Chiropractors are generally required to have support for the claims they make. When statements are unclear or could be misunderstood by patients, they may draw attention from the licensing board.

What Types of Chiropractic Advertising Are Considered Misleading?

Advertising violations often involve claims that sound promising but cannot be proven. Regulators focus on how an average patient would understand the message.

Examples of advertising that may cause problems include:

• Promising guaranteed results or cures

• Claiming to treat conditions outside the chiropractic scope

• Using titles or credentials that are unclear or incorrect

• Suggesting better results than other providers without proof

• Advertising services that are not actually offered

Even small wording choices can matter. A single sentence on a website or ad can trigger an investigation.

How Do Chiropractors Get Reported for Advertising Violations?

Most advertising discipline cases start with a complaint. Complaints may come from patients, competitors, insurance companies, or anonymous sources.

In some cases, investigators review websites or social media pages on their own. Chiropractors are often unaware that there is an issue until they receive notice from the Department.

A complaint does not automatically mean discipline will follow. It does mean the advertising will be reviewed closely.

What Discipline Can Result From Chiropractic Advertising Violations?

If the board finds that an advertising violation occurred, it has several options. Disciplinary action depends on how serious the violation is and whether there is a history of prior issues.

Possible outcomes include a reprimand, fines, or required education. In more serious cases, discipline may include probation, license suspension, or license revocation. Even minor violations can become part of a permanent license record. A lawyer can help review the complaint, explain what is being questioned, and guide the response to protect your license.

Why Is Social Media Advertising Risky for Chiropractors?

Many advertising cases today involve websites and social media. These platforms change often and are sometimes managed by outside vendors. Problems arise when outdated claims remain online, or testimonials suggest guaranteed outcomes. Posts may also cross into medical claims that chiropractors are not allowed to make.

Another issue is that online content is public and easy to save. Regulators may review posts even after they are deleted.

What Should a Chiropractor Do After Receiving an Advertising Complaint?

If you receive notice of an investigation, do not ignore it. Deadlines apply, and missing them can create more problems. Review all current and past advertising carefully. Gather documents related to your claims. Do not change statements or explanations without understanding how regulators may view them. Most importantly, contact an experienced attorney as soon as possible who can help you better understand the next steps.

Schedule Your Free Consultation With a Peoria, IL Chiropractor Defense Attorney

Advertising problems can put your license and career at risk. Attorney Joseph Bogdan has over 20 years of experience. He has represented licensed professionals in disciplinary matters. He understands how advertising rules are enforced and how these cases are evaluated. If you are facing an investigation or have questions about your marketing practices, we can help. Call The Law Offices of Joseph J. Bogdan, Inc. at 630-310-1267 to schedule your free consultation with our Chicago, IL chiropractor defense lawyer today.